Bachelor of Design
aLL PROJECTS

Taylor Fleet

vISUAL cOMMUNICATION dESIGN
Te Hā
e Hā is a project that embodies passion, cultural reverence, and a deep commitment to fostering well-being. The project’s name, Te Hā, means “The Breath of Life” in Te Reo Māori, and represents the vital life force that connects us to the world around us. Unfortunately, 1 in 3 women find it challenging to navigate our world and maintain a healthy well-being. That’s why Te Hā was created - to address this real-world problem and provide a unique, narrative-focused solution. At its core, Te Hā is a testament to the profound impact that cultural connection can have on personal well-being. It blends the wisdom of Māori traditions with modern practices of self-care, mindfulness, and self-love. The project offers tangible tools such as a Tarot deck, a year journal, and a Tarot handbook that bridge cultures and promote well-being. The language and imagery used throughout the project counter the notion of ‘good’ or ‘bad’ states and instead, emphasize how each form of ‘doing’ offers a unique opportunity for an individual to reconnect with themselves on their well-being journey. Overall, Te Hā is a beautiful and important project that seeks to help wāhine find balance and well-being in their lives.
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