My collection ‘Fashionable Clothing in Biking’ was based on my internship brief from the company Earth Sea Sky for autumn/winter wear. My brief was to design a collection of comfortable women’s outdoor wear gar.ments designed for those who love to ride bicycles and do outdoor activities such like cycling and trekking.

It needed to suit the new group of people who have taken up biking, with an electric bike. They use these to commute around town and are adventuring on easy bike trips such as the wine trails, rail trails and other trips.
I targeted my designs to the younger generation of girls by adding on bright colours, as well as using rich fabric like wools, to create something reasonable and sticking to the brand aesthetic, but for a new customer.